All Locations
UK Wide
Advertising Salary
£50,000 - £55,000

About The Role

This exciting, hands-on role will help shape and realise the potential growth and impact of manifesto in the marketplace. Working across many marketing disciplines, you will be empowered to bring your creativity and marketing acumen into play daily. With full exposure to and deep relationships across the leadership team and key subject matter experts across the business, you will join a highly motivated, marketing-literate community and team. 

As the Marketing Manager for manifesto, you will play a pivotal role in shaping and executing our marketing strategy, ultimately contributing to our growth mission. You will be responsible for designing and delivering innovative marketing and brand campaigns, managing our social media channels, designing and organising events, overseeing third-party relationships, and providing crucial marketing management information (MI) to assess the impact of our sales and marketing efforts.

Key Responsibilities

This role will work across many functions. Aspects of the marketing role will need to serve manifesto as a whole business entity and specific sectors, teams and capabilities.
 
Key Customers and Stakeholders
 
Manifesto Executive Leadership, including:
 
- Our Managing Director - overall revenue and profit, visibility of manifesto in the marketplace
- Our Chief Client Officer - Existing customers (Account management and unlocking)
- Our Director of New Business - New business and partnerships
- Our CXO - Products, Services, Digital Experience ‘lenses’ of inclusion, sustainability & accessibility
- Our CTO - Technology
  • Client Sector Leads for not for profit, membership, visit, public sector, higher education and commercial sectors
  • New business growth teams
  • ERGs and Community of Practice/innovation leads
  • TPXimpact group marketing team 
 
Marketing Strategy - Shaping and Execution
 
  • Reporting to the MD, working directly with the Executive, Growth and Strategy teams, and using your subject matter knowledge and experience, you will be asked to shape and make recommendations for the overall marketing strategy for the agency. 
  • Responsible for the planning and execution of the overall strategy and overseeing those aspects that are delegated and outsourced.
  • Continuously monitor, report  and make recommendations for adjustments to the  marketing strategy to ensure marketing is continuously adapting to meet the needs  and objectives of the business, in particular, our sales pipeline, brand profile and client experience.
 
Budget Management
 
  • Full accountability for the marketing budget, ensuring the budget is prioritised and managed appropriately. 
  • Negotiating contracts and prices to achieve the best value for manifesto, measure ROI of all expenditure and  setting recommendations for future spend.
 
Campaign Design and Delivery
 
  • Develop, design, make recommendations for  and implement compelling marketing  and brand campaigns, utilising a variety of channels and methods to reach target audiences and business outcomes.
  • Measure, analyse and report on campaign performance, making data-driven adjustments as necessary.
 
Social Media Management
 
  • Manage and enhance our presence across a variety of social media platforms, from both in-house and outsourced.
  • Oversee, coordinate and create engaging content that resonates with our audience.
  • Monitor social media trends and adapt strategies to stay ahead of the curve.
 
Event Design and Delivery
  • Plan, design, coordinate  and execute both  compelling in-person and online events to support our client, prospecting and community strategies. 
  • Manage event logistics, including budgeting, scheduling and coordination with vendors, internal teams and event partners.
  • Evaluate the success of events and  gather feedback to improve future events.
 
Third-Party Contractor Party Management
  • Identify, negotiate  and manage relationships, contracts and budgets  with third-party vendors and partners.
  • Ensure that any third-party services procured are fully aligned with manifesto’s marketing strategies, our manifesto  and brand guidelines.
 
Marketing MI and Analysis
  • Provide regular reporting (KPIs, trends, analysis and insights) to the Exec Team and manifesto board that fully describes the impact of marketing and drives  future performance.
  • Ensure there is dovetailing of analysis between sales and marketing functions.
 
Content Creation and Management
  • Oversee and directly contribute to the creation of high-quality content across various channels, including case studies, award entries, people profile-raising, thought leadership,  web content, blogs, videos, newsletters and events.
  • Ensure content aligns with our brand and engages our target audience.
 
Team Leadership and Development
  • Help set vision for a marketing team (in the event of line reports)
  • Lead, mentor, and develop any direct line reports to achieve their full potential
  • Support in levelling up awareness and understanding across the business of good marketing practice
  • Foster a collaborative and innovative team culture
 
Stakeholder Relationships
  • Build and maintain collaborative and productive working relationships with TPXimpact group marketing team.
  • Maintain a tight integration with the Growth and Client Services teams to support lead generation and reporting of impact of marketing activities.
 
Market Insight and Trends
  • Keep your knowledge of markets, audiences, innovative best practices, channels etc., fully up to date, developing a deep understanding of the market we operate in, our clients and our own unique space we operate in.
 
Building Brand Awareness
  • Constantly seeking opportunities to build and maintain brand traction in the marketplace, optimising PR opportunities when they present themselves.
  • Measuring where possible brand positioning and supporting KPIs

About You

Qualifications and Experience

  • Significant and proven B2B marketing experience, preferably within an agency environment and/or experience of our key audience/client base.
  • Proven experience in successful project and programme management, juggling a wide portfolio of marketing activity.
  • Competent and capable in risk and reputation management through the lens of marketing and PR activities.
  • Demonstrated ability to develop and execute successful marketing strategies  incorporating all of the responsibilities outlined above  with quantified positive  impact on marketing KPIs.
  • Experience in managing marketing budgets and optimising spending for maximum impact.
  • Confident in working across  and managing senior stakeholders
  • Comfortable to self direct and self-organise and managing across several competing priorities, acting as a proxy on behalf of various customers and stakeholders. 
  • A high degree of confidence in communicating  and coordinating across different channels, bringing  people with you from start to finish.
  • Strong analytical skills with the ability to interpret complex data and make informed decisions.
  • Proficiency with marketing automation tools, Content management systems and CRM systems (ideally Hubspot and umbraco)
  • Knowledge of the latest trends and best practices in digital marketing and social media.

 

Personal Attributes 

  • Creative thinker with a passion for innovative marketing solutions.
  • Strong matrix management skills with the ability to manage and inspire a team.
  •  Excellent organisational and project management skills.
  • Ability to work collaboratively with cross-functional teams
  • High attention to detail and commitment to delivering high-quality work
  • Confident negotiator and influencer - proven experience of stakeholder management and gaining buy-in

About Us

manifesto

We are the digital experience agency for changemakers. We are committed to delivering purposeful and positive  impact for people, planet and society, in restless pursuit of a better world.

We take pride in creating award-winning digital experiences, products and services that are measurably ethical,  inclusive, accessible, sustainable and joyful. 

Our changemaker clients include UNICEF UK, Breast Cancer Now, The Trussell Trust, Woodgreen, The Royal Academy of Arts, Zoological Society London, Historic Environment Scotland and Fauna & Flora.

Part of the TPXimpact group - a Certified B Corporation™, we are a team of 130 digital product leaders, creative designers, user experience designers, engagement specialists, software engineers and experience strategists.

TPXimpact

TPXimpact is a digital transformation company, and Certified B Corporation™, on a mission to build a future where people, places and the planet are supported to thrive. Combining vast expertise in human-centred design, data, experience and technology, we help the public, private and third sectors with their digital transformation journey, delivering high quality solutions that improve services, experiences and outcomes. We’re passionate people who work in close collaboration with our clients to create sustainable solutions ready for an ever-evolving world.

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