Senior Copywriter and Content Strategist

• Develop content strategy aligned with short and long-term marketing targets, determining which methods work for each brand and why.
• Develop editorial calendars
• Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimised for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person.
• Liaise with colleagues and clients to ensure brand consistency
• Collaborate with internal teams to plan and develop site content, style and layout
• Leveraging data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to successful KPIs
• Create and publish engaging content. Edit, proofread and improve other writers’ posts
• Create and refine content processes, including agency processes and response protocols for client
• Stay up-to-date with developments and generate new ideas to draw the audience's attention. Train and continuously educate colleagues and clients with this knowledge.
• Oversee all content initiatives, ensuring copy is on brand and tactics are used correctly.
• Establish a workflow for requesting, creating, editing, publishing, and retiring content.
• Keep an eye on social communities, engage with audiences, suggest responses, adhere to response protocols and liaise with clients on outlying responses
• Liaise with clients, KOLs (key opinion leaders), experts, talent etc for content and events
• Review and reference content
• Upload content to a content review platform for regulatory approval

Channels content creation is required for:

• Website content
•  Web copy
• Blogs
• Video scripts and subtitle edits
• Social Media content
• LinkedIn
• Post
• Articles
• Twitter
• Facebook
• Instagram
• Paid Search

Industries and Content Topics

• Healthcare
•  Access
• Technology
• Data
• Medical technical content
• Biopharma
• Disease areas such as Breast Cancer, Multiple Sclerosis

Reporting

• To report to the Senior Account Director and Head of Health & Pharma

¿Hablas español?: 

• Do you speak and are able to write content in Spanish?
• We will be working with clients in the Latin American region, if we are able to produce content in Spanish for them as well, that would be very beneficial.
• This will include all the same content types as listed above.

•  Have a complete understanding of the client's business and market
• Excellent attention to detail
• Analytical and inquisitive
• Passionate about digital with a general thirst for digital knowledge
• Always thinking strategically on behalf of TPX and the client
• Communication is always concise, precise and convincing
• Ability to present strategies with confidence and gravitas
• Team first. Team first. Team first.
• Bright, motivated and driven, with the motivation to lead by example
• Positive thinker, with a can-do attitude
• Reliable, flexible and cooperative
• Diplomatic and tactful
• Personable and approachable, with an enthusiastic and motivational nature
• A passion for excellence
• High energy and committed with a genuine sense of fun

Some of the benefits include:

• 30 days holiday + Bank Holidays
• 2 charity volunteer days for causes that you are passionate about
• Working from home allowance
• Maternity/Paternity - 6months Maternity Leave, 3 months Paternity Leave
• Life Assurance 
• Employer Pension Contribution of 5%
• Health Cash Plan
• Personal Learning & Development budget
• Employee Assistance Programme
• Access to equity in the business through a Share Incentive Plan
• Green incentive programmes including Electric Vehicle Leasing and the Cycle to Work Scheme
• Dental insurance
• Financial advice
• Health assessments

About TPXimpact - Digital Experience

TPXimpact transforms the organisations, services and systems that underpin society. We're here to deliver ambitious and sustainable digital outcomes that improve how individuals and society experience the world.

TPXimpact started with the idea that business could be done differently. That organisations should make a positive difference to people's lives and be a force for good in the world. 

Our passionate teams of strategists, creatives and technologists design and deliver meaningful customer centred digital experiences, from web platforms through to native mobile apps. By working in the open in partnership with our clients, we build their capabilities so work can continue without us in the longer term. Our focus is sustainable change, always delivered with positive impact.

We’re an inclusive employer, and we care about diversity in our teams. Let us know in your application if you have accessibility requirements during the interview.